Morgan Stanley Sees Google Trading at a Premium While Meta Stays Deeply Discounted
Morgan Stanley’s Aug. 25 internet valuation update points to a sharp split in how the market is pricing major U.S. internet platforms. Over the past week, the bank’s covered internet names fell 2% on average, in line with the S&P 500 and Nasdaq, but individual performance diverged: Meta dropped about 7%, Amazon fell about 2%, and Google was roughly flat. In the report, Morgan Stanley kept its internet sector rating at “attractive” and laid out why valuations have pulled apart across the group. Google is the outlier. On a forward EV/EBITDA basis, it trades at 15.1x, an 8% premium to its two-year average and a 12% premium to its three-year average. Morgan Stanley tied that premium to a reassessment of Google’s AI position, including higher assumptions for external TPU sales, Gemini model progress, and expanding cloud margins. Meta, by contrast, trades at 8.7x forward EV/EBITDA, a 30% discount to its two-year average and a 28% discount to its three-year average, even as its AI ad tools show monetization progress. Amazon sits between the two at 11.2x, below both its two-year and three-year averages. The bank said any broader valuation recovery will need earnings estimate upgrades rather than a simple move back to historical averages.








